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Client: LG CHEM, Korea

Objective: To create awareness about the relevance of the petrochemicals that form a major portion of the LG CHEM portfolio

Solution: A concept film high on special effects and graphics to create significant recall as a device for obtaining top-of-mind awareness for the brand. At a macro level, the creative strategy underlines the widespread relevance of chemicals as a platform for the overall communication

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Client: STORAENSO, Austria

Objective: To communicate the importance and relevance of paper as a creative platform for showcasing the paper products manufactured by the client

Solution: An offbeat television commercial that leverages a tightly edited series of paper usage shots to create a completely different style of presentation, bound together by a narrative delivered through a crisp, businesslike voiceover

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Client: HEINEKEN, Greece

Objective: To leverage the Athens Olympiad, 2004 to enhance brand recall. The client was one of the official sponsors for the Olympiad.

Solution: A series of television commercials that blended the elements of various sports with typical beer consumption situations. The style of presentation was cool, funky and offbeat.

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Client: WEMBLEY, India (QUICKCOL Adhesive)

Objective: To stand out in a competitive environment and communicate the product’s proposition (A bond so strong that nothing can break it) to an extremely heterogeneous audience comprising end-consumers, craftsmen, carpenters, etc

Solution: A quirky, humorous television commercial featuring the well-known TV personality Manoj Pahwa supported by a varied cast of characters. A simple yet engaging storyline conveys the core message built around the quick and powerful bonding delivered by the product.

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Client: NEWHOLLAND (Ford Tractors)

Objective: To create an event AV for a dealer conference, the aim being to motivate and inspire the dealer community

Solution: A take-off on the ever-popular Chale Chalo song from the film Lagaan, with a specially created soundtrack featuring new lyrics written for the AV

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Client: DUBAI PALM DEVELOPERS

Objective: To showcase the concept of the Dubai Palm Island project even before it was built/launched

Solution: A very high-end virtual walkthrough featuring 3D models, environments and animation sequences at par with the best global work in this domain

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Client: ITDC (Incredible India Campaign)

Objective: To project India as a world-class, multifaceted tourist destination, in particular, showcasing aspects that are lesser known

Solution: A highly artistic, visually vibrant television commercial that uses a deceptively languid pace to present a montage of stylised images accompanied by subtle, tongue-in-cheek supers

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Client: TTK (Kamshila Gold)

Objective: To launch a premium energizer capsule targeted at the upper end of the aphrodisiacs market

Solution: A bold, yet inherently artistic television commercial that subtly blends eroticism, romantic appeal and passion with an aesthetic and tasteful presentation

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Client: NESTLE (Pure Life Mineral Water)

Objective: To create excitement at various launch events

Solution: A high-impact AV on the importance and criticality of water as a resource, created by remixing footage from a wide variety films supported by supers and upbeat music

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Client: ABN AMRO BANK

Objective: To communicate an incentive scheme to an internal audience

Solution: A visually stimulating, action-packed music-led AV built around the Star Wars theme (that being the theme of the incentive scheme as well)

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Client: THE LONDON MUSEUM

Objective: To create a marketable audio-visual aid on CD for visitors to the London Museum - necessitated by the fact that photography is prohibited within the museum premises

Solution: A voiceover-led virtual walkthrough that recreates the interiors and displays with incredible realism and in-depth detailing

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Client: BBMF (Krishna Ghee)

Objective: To launch the new brand

Solution: A jingle-based television commercial that is starkly simple and yet, strategically geared to evoke pride and empathy among homemakers, whom the ad seeks to reach out to as the primary target group

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Client: FMS, Delhi

Objective: To develop a presentation aid that would enable FMS to stand out among other Business Schools in the fiercely competitive campus recruitment scenario

Solution: A highly dynamic film showcasing the ethos of the institution, the quality of learning and the spirit of the students. The film was backed by a detailed interactive section. This approach was the first of its kind, and attracted wide appreciation and admiration during the campus recruitment drive.

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Client: CLUB NIRVANA

Objective: To create a high-impact launch presentation for the new club

Solution: A conceptually intriguing, visually-rich launch AV projecting the rationale for the Club and showcasing its facilities.

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